Friday, October 24, 2008

Biodegradable Jar!



Organic Essentials of Crescent City, CA is a truly Green company. They have developed a totally biodegradable jar made from 100% post-consumer paper, soy inks and an all-natural clear coating. The jars are coated in an all natural clear substance that dissolves upon contact with water, making these wonderful containers absolutely perfect for the compost pile.

What's even more amazing about them is that their developer, Ellery West, President of Organic Essentials, wants everyone to copy his design and offer their own organic and all-natural products in these earth-friendly containers. He can be reached through their website at www.Orgess.com

One argument that manufacturers of natural products may make is that their raw ingredients are expensive enough as it is; asking them to package them in containers that cost 5 times as much as plastic would make it difficult, if not impossible for them to maintain current margins on these products. In response to that very valid point, I'd like to echo Ellery's words "Essentially, all single-use plastic is theft from the environment and our descendants' future."

The plastic that gets thrown into our landfills does not biodegrade - it is estimated that it will be there for thousands, maybe millions of years to come. Think about that for a minute; you might save $1, $5, or maybe even $10 on that one jar if you buy it in a plastic container. Then what? Will you recycle it, or will it go to a landfill, there to sit, polluting our beautiful land, for lifetimes beyond reckoning. Now multiply that one jar times 6.7 Billion (September 2008 estimated world population according to the U.S. Census Bureau) That's assuming all of us use only one plastic jar. Is that worth saving $5 or $10 right now?

For all you natural product manufacturers out there who choose to use the cheaper plastic containers, I implore you to change your perspective and consider using or designing similar containers that will leave little or no impact on our environment. You are already creating earth-friendly products made from the fruits of the earth (and I applaud you for that!). Why not package them in eco-responsible ways as well? What kind of message does it send to your customers when you send organic shea butter, lip balm, shampoo, body wash and other fine products in plastic? Please take a moment to contact Organic Essence and coordinate with them to bring these revolutionary containers to the mass market so that we can all do our part to help heal our Earth.

No comments:

Post a Comment